Job Description

1. Social Media Management:
   • Develop and execute innovative social media strategies for Prachay and the Director’s profile (GL).
   • Plan and maintain a content calendar with engaging posts and campaigns.
   • Monitor and respond to community interactions to foster engagement.
2. Content Creation:
   • Write and edit high-quality blogs, articles, and magazine pieces.
   • Script and coordinate podcast production, ensuring consistency in tone and quality.
3. Influencer Collaboration:
   • Identify and build partnerships with relevant influencers to expand brand reach.
4. Public Relations:
   • Oversee PR activities for the company and its leadership profiles, ensuring positive brand positioning.
5. Analytics & Reporting:
   • Track, analyze, and report performance metrics for social media and podcast initiatives.
   • Optimize strategies based on audience insights and data trends.

Skills and Knowledge

• Proven experience in social media management, content creation, and influencer marketing.
• Expertise in scripting, podcast production, and voice-over coordination is a plus.
• Strong skills in communication, creativity, and data-driven decision-making.
• Ability to stay updated on the latest digital trends and audience preferences.
• Familiarity with PR strategies and corporate branding is an advantage